Job Description

Genesis of Cherry Hill, one of the region's premier luxury automotive retailers, has delivered sustained national-level performance, ranking number one in the country in new-vehicle sales volume in 2022 and 2024, and number two nationally in new-vehicle sales volume in 2023 and 2025. The dealership has been the number one Genesis retailer in the region in each of those years, reflecting consistent leadership in both scale and execution.

In addition to volume performance, Genesis of Cherry Hill has been consistently ranked among the top Genesis retailers nationally for customer satisfaction in both Sales and Service, reinforcing a strong commitment to the Genesis Buyer Experience and long-term owner loyalty.

As we compete at the highest level, this role will play a critical part in sustaining that momentum and driving continued long-term growth.

POSITION OVERVIEW

The General Sales Manager oversees all new and pre-owned sales operations for Genesis, including team leadership, inventory strategy, performance management, customer experience, CRM utilization, equity mining, hospitality execution, and cross-department coordination.

KEY RESPONSIBILITIES

• Strategic Sales Leadership and Performance Execution

• Lead all retail sales operations for Genesis of Cherry Hill
• Learn and understand complex OEM programs and align strategies with dealership and OEM objectives
• Drive value-building negotiation strategy and disciplined desking oversight
• Participate in forecasting for units, gross, expenses, and operating profit

• Inventory Strategy and Merchandising

• Manage inventory ordering, allocation, model mix, and days supply
• Guide pricing and promotions using market and performance data
• Maintain vehicle display and merchandising standards
• Ensure timely reconditioning and disposal of aged inventory

• Sales Team Management, Accountability, and KPI Review

• Conduct structured one-on-one meetings
• Manage activity KPIs: calls, texts, emails, appointments, follow-up
• Review appointment performance and closing results
• Monitor CSI, Genesis Buyer Experience, and F&I penetration
• Enforce CRM accuracy and discipline
• Recruit, train, and develop the sales team

• Customer Experience and Hospitality Standards

• Establish and enforce luxury hospitality standards
• Ensure professional greeting and engagement
• Manage customer escalations
• Maintain top-tier customer experience results

• CRM, Data Mining, and Equity Strategy

• Drive CRM discipline and utilization
• Execute data mining and equity strategies
• Lead outreach for retention and conquest opportunities

• Cross-Department Leadership

• Coordinate with Service, Parts, Body Shop, Detail, F&I, and Accounting
• Manage Service-to-Sales Retail Program
• Align departments on vehicle readiness and delivery timing
• Strategize with Marketing to coordinate campaigns based on programs and inventory

QUALIFICATIONS

• Luxury background preferred

• Strong inventory and CRM expertise

• Equity mining and data analysis experience

• Excellent communication skills

• Proven performance leadership

• High integrity and accountability

• Proven General Sales Manager experience

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